The Chocolate Genius and his live sculpting chocolate experiences are a surprisingly potent and strong way to connect, inspire, enhance brand, attract media, pull in prospects, and spread outrageous joy all while providing a high level of ROI with tangible results.
Case Study with Chocolate Brand Endangered Species Chocolate
Goal #1.
Highly Effective Brand Awareness, PR, and Media Attention.
Let’s set the scene – Attendees are just flying in for the largest confectionery and snacks expo in North America Tuesday morning. What is the first thing they experience after getting off the plane? Chef Paul sculpting the Endangered Species Chocolate’s (ESC) logo elephant, and enjoying samples of their deliciously smooth 72% dark chocolate bar. The media loves to cover Chef Paul. Local TV news segments and other press announcements aired that evening. Prospects were already drooling over and getting hooked on the ESC brand even before the expo began.
Goal #2.
Attracting Prospects and Creating Opportunity at a Large, Competitive B2B Expo.
Wednesday morning prospects were buzzing over experiencing the elephant either on TV or in-person. Many of them picked up the amazing aroma of 300+ lbs of chocolate and went on the hunt to see where, why, and how!? The payoff came when they discovered Chef Paul sculpting a life-size gorilla and its baby you see here. Taking over 12 hours and 2 days to sculpt, it gave attendees a mouthwatering reason to come back again and again. The Governor, Eric Holcomb, and Lieutenant Governor of Indiana stopped by the booth and exclaimed a resounding ‘WOW!’, taking photos and spending significant time with the CEO of ESC providing political inroads previously not available.
Many attendees unsolicited said the gorilla was the most amazing thing at the expo. Major players such as Mars and Hershey with huge, expensive booths were just across the hall.
Goal #3.
Maintain the Chocolate Sculpture’s ROI After the Event.
Everyone wants to know what happens to this enormous chocolate gorilla and baby after the expo. The sculpture was delivered to a Cleveland-based retailer for display at one of their retail locations, giving ESC long-lasting branding exposure to consumers. Further, ESC will be leveraging time-lapse video, media coverage, and other media footage of the gorilla and baby for social media. One lucky attendee won a year’s worth of ESC chocolate for posting a photo of themselves with the chocolate gorilla on social media topping off a wildly successful branding, PR, and prospecting campaign.